About Us

Dreams don't work until we do...

My passion for the Canary Islands began in 1984, when I first visited the paradise of Tenerife. As a German engineer, my job has taken me all over the world, but I was always drawn back to the Canaries to spend my quality time in one of the most beautiful places I’ve ever been. Visit after visit, it was clear that settling on the island was the next step. 

In 2012, I extended my business to Tenerife and developed my first luxury space in the Canaries, Villa Madroñal. Villa Madroñal was shared with visitors and was eventually sold to one passionate guest who was elated with the quality and the attractive space design.

As time went on, more and more experienced professionals joined our network and LUX VILLAS™ was born.

The spaces we design are unique with deep and attentive deliberations focusing on where and how to create the most modern, ecological, functional and engaging leisure spaces of innovative nature.

Our life’s passion is at work to create places for your pleasure. Join us today for the sake of tomorrow.

Boris Groth

Meet our team

Our group of dedicated and experienced individuals strive to meet your needs

  • Dipl. Ing. Boris Groth – CEO, Founder & Owner
  • Cristina Prodan – Finances, Legal Issues & Mastermind
  • Ivan Guisado – Main Architect & QA
  • Eva Rocha – Architect
  • Jonas Jose Javier Martin – Constructor
  • Carlos Garcia – Web, Digital Artwork, UX Design & VR Studio
  • Petra Oertlova – Interior Design & Artwork
  • Rebecca Groth – Apprentice

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