About Us
LUX VILLAS™
Registered trademark of B GROTH Asset Management S.L.
LUX VILLAS™ represents a proven Signature Collection of iconic, one-of-a-kind residences. Each project is a proprietary architectural development — individually conceived, never replicated, and clearly distinct from generic luxury villa developments. We belong to B GROTH Asset Management SL.
A series of successful LUX VILLAS™ projects have already been realized, each securing its buyer or investor during the construction phase. This consistent demand reflects our focus on ecologically responsible, nature-integrated architecture, combining sustainable luxury with clear planning, disciplined execution, and enduring value on the Canary Islands.
Dreams don't work until we do...
I fell in love with the Canary Islands after visiting Tenerife in 1984. As a German engineer, my work has taken me all over the world, but I am always drawn back to the Canaries to spend quality time in one of the most beautiful places I have ever seen. Visit after visit revealed that settling on the island was the next step.
In 2012, I expanded my business to Tenerife by creating Villa Madroñal, a luxury place in the Canary Islands. Villa Madroñal was shared with tourists and eventually sold to a devoted guest who was pleased with the quality and beautiful space design.
As time progressed, an increasing number of seasoned experts became part of our network, leading to the inception of LUX VILLAS™.
The environments we craft are distinctive, characterized by thorough and thoughtful considerations aimed at determining the optimal locations and methods for developing contemporary, sustainable, functional, and captivating leisure areas of a groundbreaking essence. Our dedication is focused on designing spaces that enhance your enjoyment.
Join us today to shape a better future.
Meet our team
Our group of dedicated and experienced individuals strive to meet your needs
- Dipl. Ing. Boris Groth – CEO, Founder & Owner (Tenerife and Berlin)
- Cristina Gainza Salazar – Backoffice (Berlin)
- Ivan Guisado – Architect & QA
- Eva Rocha – Architect
- Sebastian Estrella – Architect
- Jonas Martin – Constructor
- Petra Oertlova – Interior Design & Artwork
- Rebecca Groth – Apprentice
